14 boys, 8 girls, Met Police, Politicians, Media Professionals. Working together to create a campaign to address prejudice in our communities and get a conversation started about stereotyping, hoodies, authority, abuse of authority…

Use the power of the internet to change perceptions.  Get noticed for the right reasons, email us your views now.

Campaign Film 1 of 3 "Did You See?"

Campaign Film 2 of 3 "Are You Sure?"

Campaign Film 3 of 3 "Are You Guilty"

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Protégé works with young people who are at risk of exclusion, or have already been excluded from school.  These young people have many different and complex reasons for their exclusion, they come from diverse backgrounds and have diverse outlooks. However, the one thing that they do have in common is that their exclusion can separate them from other young people of their own age.  They end up prematurely trying to make their way through a world of adults who make “important decisions” about them.  While kids in school are negotiating exams and school rules, those who get excluded are trying to cope with their sense of rejection, failure and lost opportunities.

These differences can be overwhelming, sometimes creating an insurmountable sense of not belonging to your peer group, of being misunderstood by adults and of ‘not fitting’  in with your community.

Our ‘Authority?” project has enabled excluded young people to emerge from their gangs, tribes and mindsets and to step outside of their comfort zone and find some common ground with people they would not normally meet for a ‘friendly conversation’.

After an intensive three months of research, brainstorming, filming and editing these young people, guided by a youth panel, learned to use the raw material of their experiences as an asset from which to question, challenge and analyse their situation.  They have harnessed the power of film and advertising to share ideas with figures of authority like Chief Inspector Shaun de Souza Brady of the Metropolitan Police and Liberal Democrat politican Andrew Dakers.   They have collaborated in the shared goal of making an advertising campaign to challenge stereotypes,  to express their creativity, to learn how to ask difficult questions, and to really think hard about the answers.

And in the process they have learned how to be a first assistant director, how to operate camera, how to edit, how to storyboard, how to write compelling copy for an attention-grabbing poster.

We hope you enjoy viewing the work shown here, with guiding text by Amy’s evaluation, from our youth panel.  If you would like to share your ideas we’d love to hear from you – and one of our youth panel will reply to you.   please get in touch.

Protégé would like to thank MediaboxSomerset House and the Metropolitan Police for their invaluable support of this project.

Sabita Kumari-Dass, Director, Protégé.

Student Line Up

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Amy’s Diary: At first the students felt like they were being wrongly stereotyped and thought their was no way of changing that, but they soon realised that they too can stereotype people in to negative categories for the wrong reasons,

Youth Panel

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Amy’s Diary: We gave them the opportunity to be herd, and to feel part of the influence of day-to-day life. We helped them to develop ways for them to start making a change and heading them to what they feel is right.


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Amy’s Diary: their ideas were brilliant and really showed us that they understand stereotyping and anti social behaviour and I think they all found it in themselves to try and stop other people thinking in that negative way.

Notice Me For The Right Reasons

Amy’s Diary: before this project some of our students would look at a police man and stereotype him for being a horrible person and the policeman would probably think the same about them.

Student Trial Films

The trial films allowed students to try different roles and develop their skills in concept development, directing, acting, using the camera and editing, ready to make the three films for the campaign.

Students collaborated with peers and media professionals in identifying the key message and making an advertising campaign to challenge stereotypes, to express their creativity, to learn how to ask difficult questions….. in the process they learned how to be a first assistant director, how to operate camera, how to edit, how to storyboard, how to write compelling copy for an attention-grabbing poster….. and how to see other peoples’ perspectives. We’d like to know what you think of the viral campaign films and please pass them on to everyone you know.

Don't Judge Me

Amy’s Diary: I think the project was very successful in helping young people and older people to get along and work together for the safety and peace of their environment.


How To Create A Brief

A professional’s guide for young people on how to do the important first stage of an advertising campaign

How To Create An Ad

Some key facts aimed at students on the process behind creating an Ad campaign.

How To Create A Storyboard

A professional’s guide for young people

Intro To Making A Film

The basic tips from a professional on how to make a film, aimed at young people